this is what i'm doing right now

art direction
for local independent feature
Starlight & Superfish
http://thetriumvirate.com/starlight/

Earth v. The Earth

Often we call our planet "The Earth" as if it is an object, much like we may refer to the man, or the clock, or the home, creating some personal detachment from it.

But sometimes we call our planet "Earth" giving her a name, like an artwork, or a beloved ship, or a pet, or a friend, creating a relationship between ourselves and Earth.

Semantics? Perhaps.
But it is not the way we say it that concerns me, rather the way we think about our planet...
as a place, as a home, as a rock, as a friend... ???